Easy Pha Max
Store Template

The design brief called for several requirements: attractive, clean, easy to replicate, economical, and efficient. In design and construction, anything is possible as long as you have the resources. And any moment economical is a primary objective, that is when good design solutions become difficult.

The approach was to deconstruct definitions and distill commonality. Refinement was arrived by looking into industrial design rather than interior design or architecture. A part, that can make a diverse whole.


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